Should a brand’s Facebook presence be a communal thing or an individual effort?
Distribute Power. Social media for business should be distributed among [...]
What do you think about sending people to Facebook instead of sending them to your website?
Create Landing Pages. No matter where your prospects arrive, they [...]
How can Social Media ads be used in a campaign? What makes them effective?
Target Specific Audiences. Similar to Google ads, Facebook ads can [...]
Are B2B companies more difficult to promote?
Become an Industry Resource. Though Facebook seems like a [...]
What examples of company Facebook pages do you consider to be effective?
Test New Tabs. We consider “elite” Facebook pages the ones [...]
Is there any value to creating and using Social Media groups?
Build Your Reputation. Facebook groups enable you to demonstrate your [...]
How often should you post your website content on your Social Media pages?
Don’t Be Sales-ey. Publishing your own content on Social Media [...]
Does using images prove to be more effective than just words on Media pages?
Graphics Matter. Using images and photos on all your Media [...]
Netiquette: how often should we be replying to fans?
Stay in Touch Constantly. Respond to fans and people who [...]
What is the best way to drive interactions on your Social Media pages?
With content. The most effective way to drive interactions on [...]