All of our projects end with file formats that can be taken to any printer. The exact types and number of file formats can vary depending on the design package you have selected, but our basic file format bundle generally consists of the following (for more information on file formats, please visit our Design Help Center for a variety of technical articles):

Your logo in Encapsulated Postscript format. This vector based logo format is readable by both PC and Macintosh (Apple) desktop and publishing software. This is the file you would require for traditional reproduction (printing.) It is both scalable (can be re-sized without any degradation in quality) and editable. It can be utilized by most commercial printers and software packages. This file contains all your new logo fonts, colors (Pantone Matching System) that will assure uniform color accuracy in all future uses. These formats will be in spot color or four color process setups, depending on the number of colors in your logo.

Your logo as it appeared on your client page (72 dpi 216 index color.) This pixel based version of your logo is suitable for web or other low-resolution reproduction. Non-platform. This file will be optimized in web-safe colors for rapid download on the web, as well as true color accuracy on all platforms and browsers. As this file is non-scalable (cannot be re-sized without image degradation) we supply several pixel width sizes which can all be imported into web pages ’size-is’ for maximum image quality, resolution and color accuracy.

A hi-resolution .JPG version of your logo artwork. This high-resolution file (300 dpi – dots per inch) can be converted and imported into most desktop publishing and word processing software that supports the tiff and/or .JPG format. This file can be re-sized (down) and be used as monitor friendly (RGB) or print friendly (CMYK.) This pixel-based image can also be imported in popular image-manipulation programs like Adobe Photoshop for special effects.

A web-friendly .PNG version of your logo artwork. This low-resolution file (72 dpi – dots per inch) can be used on the web and any other software that recognizes the .PNG format. This file can be re-sized (down) but can only be used as monitor friendly (RGB.) The main advantage to .PNG files over any other form of pixel-based images is its ability to feature a transparent background.

Other Formats available at no additional charge:

(your job).BMP, (your job).TIF, (your job).PICT, (your job).PNG, (your job).PDF.

Please advise your designer of format requirements at completion of your logo and we would be happy to supply these in addition to the formats listed above. For more on files, formats, uses and possible conversions see our Reference Guide in our Design Help Center.
Other formats available and included in premium and professional packages:

A monochrome (black) version of your new logo for use on faxes, invoices and other low-reproduction quality media. This logo is redrawn with this use in mind rather than simply converted in to a grayscale from the original source files. This enables the most-effective representation of your logo in a low-resolution, black and white use. This is a black & white vector-based logo with all the advantages that entails.

A halftone (screened in percentages of black) version of your new logo. This logo is recreated with tonal differences in mind as sometimes colors that contrast vividly with their neighbors, blend together when simply converted to black and white. Only through careful conversion can the original color integrity of your logo be maintained in halftone. This file is also vector-based.