Before contracting any designer (we hope it’s us) to create your new logo, you should have an idea of the image you want to portray. Think along the lines of funky. Cutting edge, Conservative. The ‘buzz’ words of business. You should think about whether you want an illustrative logo (a logo that includes an illustrative representation of what your company does,) an iconic logo (a logo that includes a graphic – or abstract – representation of what your company does,) a typographic logo (a dynamic fonttreatment that is unique to your company,) a graphic logo (an illustrative/iconic hybrid) or a combination of all three. You can filter and sort examples of all three logo types in our logo design gallery.
You should also consider the future usage of your logo as this can determine the technical set up of your design and might pose some design limitations (your designer can advise you of these limitations and possible workarounds.) You should also be aware of some of the technical restrictions of certain types of logos. We can steer you around all the potential pitfalls and make sure you avoid some fairly common errors.
You should also consider color choices – whether you utilize a two spot color, or four color process design will greatly impact any reproduction rates in the future. While not critical in the initial design phases, your choice of corporate color will have a ripple effect throughout ALL your corporate ‘look-and-feel’ material and is a decision that should not be taken lightly in the final stages of the design process.